Hodl Monkeys
Aave
The Brief
Hodl Monkeys was a project I worked on for Aave, a crypto company looking to add a gamified experience to its product line. Hodl Monkeys was designed to be a web application where users collected and traded unique and randomly generated monkeys that possessed assets that varied in rarity. Users would then evolve, trade, and interact with their monkeys while also interacting with a tropical island environment. The theme of the game was light and colourful with simple gameplay mechanics.
Challenges
One of my biggest challenges while working on Hodl Monkeys was designing the entire world with little input from team members due to other projects going on in the company. I was the only developer on the project as the programmers were tied up with other responsibilities. This allowed me to really develop my Unity skills as I needed to figure out the best approach for building the project. I decided to use Unity and was able to learn a lot quickly while working on the project.
My Role
With Aave I was the lead designer for the Hodl Monkeys project while also being used as the company's illustrator for the other needs of the company including web and marketing materials. I was tasked with designing visually the entire world for the Hodl Monkey user base to interact with and play with. I developed all the UI/UX, visuals, and animations and also contributed to the lore of the created world. I also worked on game mechanics and product strategy.
